If you have a business, then you’re probably aware of the importance of promotion. You have probably tried conventional forms of marketing already. Video marketing is considered a popular and effective method of modern marketing. Continue reading for advice on how to properly use online videos to attract more customers.
If you want your videos to go viral, it’s vital that you create solid content. It’s not about expensive equipment. If the video has valuable information, people will watch it no matter what the production quality is. Of course, you should still get a good video camera for professional purposes.
Do not expect customers to watch a video that is longer than 20 minutes. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.
You do not necessarily have to spend a lot of money in order to create a good video. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. Reading from a script can seem fake and sound awkward. Just breathe and talk directly into the camera. If you do not want to be in the video, there are other options. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
You should put your videos on YouTube. Many times videos begin here. Free hosting is a tremendous benefit. In addition, your video is hosted on the website that receives one of the highest number of visitors on the internet. Not only is it the most visited video site, it’s also a highly ranked search engine.
Are your customers having trouble using your product? If so, then create a tutorial video that will instruct them on how to properly use it. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.
If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. This link should actually be inside the actual video player. This will keep the link in one place even if your video gets embedded or shared.
Make interesting content. When you create a video for a business it’s important to give out great information that is useful. Putting it up on YouTube may get you more views, but your popularity will decline quickly if your video isn’t interesting. People want to watch entertaining and informative videos. Making great content will keep the viewers coming.
Get all your staff involved in your videos. Identify someone who likes to be on camera and who would be attractive to viewers. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.
Analytics are key to video marketing. It is possible to track viewers, viewing time and location. These details can lead you to better understand where your target audience can be reached.
Social Media
Use your video marketing to promote your other social media and websites. A YouTube user who finds your videos might not know about your brand and will appreciate being told that you have a blog or a website with more information. Share your information across multiple sites for increased traffic. Linking to your videos through social media boosts traffic greatly.
Make sure you don’t neglect to share your videos often. Send it to everyone you know. Write about it in your blog. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Put it on your social media, too. Spread the message!
After posting your video on YouTube, you should embed it on your site or blog. Visitors will watch this embedded video and visit more pages to get some information on the products they just saw in your video. No matter where the video is from, Google will still count the views, meaning you won’t lose any.
A great way to generate more videos for your website is to hold a video contest. Ask customers to film themselves while using your products or ask them to put together a video tutorial featuring your products. User videos are great for you and the viewers to learn about each other.
Take advantage of music. As you may have noticed, adding music to a video is a great way to make it more interesting. Use appropriate music in your video. This way, you’ll send out a more effective message to people. This is an even more useful tip if your face isn’t going to be onscreen.
Now that you’re finished reading, you understand how useful video marketing can be. Traditional marketing channels are no longer achieving the same results as a few years ago. The Internet is the future, and you need to keep your brand in front of the YouTube generation. Use the information you have obtained throughout the previous paragraphs to benefit your online business ventures.